Advice & Tips

43% of Travelers Read Reviews, but Only 16% Write Them

By August 1, 2014 No Comments

Funsherpa (via Infographic Journal) published a fun infographic on how social media has effected the travel industry.

Of interest to us is that while 43% of travelers read reviews by others, only 16% of them are active in writing their own reviews. It goes to show just how hard it is to get a traveler to write a review about your hotel–something that GuestComment is working hard to improve! 🙂